I believe in the nobility of entertaining people, and I take great, great pride that people are willing to give me two or three hours out of their busy lives. I don't want anyone to feel they wasted any of their time or money to see one of our films or ride one of our rides or go see one of our shows.
Why? Because I love taking my family to a movie or to Disneyland. I love it. Let me tell you a funny story. I took the family to see this film one weekend - I'll go to see almost any film that's good for the whole family. And so we're sitting there watching this film, which I won't name, and there are long stretches that are just not very entertaining. My little son - he was probably 6 at the time - was sitting next to me, and right in the middle of this dull section, he turns to me and says, "Dad? How many letters are in my name?"
I must have laughed for five minutes. I thought, Oh, man, this movie has lost this little boy. His mind has been wandering, trying to figure out how many letters there are in his name. So I told my wife, Nancy, what he said, and she started laughing, and then the story went down the row through my whole family, our four other sons, and we're sitting there as a family giggling and laughing.
And I thought to myself, If ever a child anywhere in the world leans over to their daddy during one of my movies and asks, "How many letters are in my name?" I'll quit.
- John Lasseter, head of Pixar. Full article, via Kottke.
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