Thursday, October 22, 2009

100% To The Field

Lots of people are talking about Charity:Water of late and after getting more exposed to them from The Idea Camp, I've been watching them closely too. Absolutely love their mission and vision, but even more than that, I love their audacity. If you are going to change the world, like in their case of providing clean water for EVERY person on the planet, you've got to be out of your mind.

Lots of other things to be impressed with them - their use of social media [twitter], design as a core value, and their use of technology [tracking projects real time via google earth].

But I think the biggest thing is their ability to give 100% of their donations to water well projects. Read that again - 100% to projects. Nonprofits, missions organizations, and churches: you should really be rethinking the notion of administrative costs.

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