Wednesday Burn

:: @NickKristof on how to connect people to important causes

What would happen if aid organizations and other philanthropists embraced the dark arts of marketing spin and psychological persuasion used on Madison Avenue? We'd save millions more lives.

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:: Fascinating read on Jim Collins
Read this if you want an example about hyper-measuring purpose and intensity...
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:: 100 Top Global Thinkers
Lots of our favorites on here. Tons of links to articles and check out the reading lists.
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