Wednesday, September 02, 2009

Idea Cast 04

Someone once told me that Jesus follows Coca Cola - what they meant was the fact that Coca Cola has an amazing distribution network, virtually in every country, but especially in the developing world. Check out ColaLife, an up and coming effort to try and open up Coca Cola's distribution channels to provide "social products" to developing populations.

Changing the game could be creating something new. Or it could be looking at something in a new way.

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