Monday, April 30, 2018

Creative Revenue - Jolie

Jolie, one of our IG team members this summer, on the right, dreamed and executed a variety/talent show for her creative revenue plan. Super great fun last Friday night and I always love seeing high school talent in the fine arts. 13 acts and around 100 people.

And of course, this is a great case study in creative revenue: Jolie used her network, did the difficult work of finding and recruiting talent, persuaded the right people to do the right things and secured an incredible venue for no cost. She used her time, treasure and talent for something remarkable.

She raised just over $1200 but the money is a tangent. The real beauty is in bringing an idea to market, including dreaming, executing, communicating and delighting customers.

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