And of course, this is a great case study in creative revenue: Jolie used her network, did the difficult work of finding and recruiting talent, persuaded the right people to do the right things and secured an incredible venue for no cost. She used her time, treasure and talent for something remarkable.
She raised just over $1200 but the money is a tangent. The real beauty is in bringing an idea to market, including dreaming, executing, communicating and delighting customers.